Furkan Serafettin Dag · Sales Development Representative

Motivation

Why CONTACT

Software for engineering and production
CONTACT develops open software for product development and production: PLM, MES and IoT on one platform. In project monitoring, I check whether the work on site matches the design documents. That is why I understand why engineering and production should work from the same data.
A team being built
The role belongs to the newly formed Sales Operations team, which handles, acquires and qualifies leads. Building processes rather than just taking them over: that is exactly what I did for my wife’s agency, from the enquiry form to the prepared sales conversation.
Learning with a system
CONTACT offers comprehensive training in sales and products. I will make full use of it: I pick up new things quickly, most recently how to build software with AI tools, for my wife’s agency alongside studies and job.

Qualification

Your requirements, my evidence

Qualifying is one of the core tasks of the role. So here I qualify myself: every task and requirement from your job ad, with honest evidence.

Qualification · Sales Development Representative8 items

Analyse the target market, qualify addresses proven For my wife’s agency: research on every prospect and a 14-question enquiry form
Acquire independently, generate leads, look after customers proven 20 months of cold calling, my own clients and closing at DVAG
Bachelor’s in engineering, business informatics or similar by start date B.Eng. electrical engineering, current average 1.8; graduation in March 2027, before the start
Experience with CRM solutions transferable Built my own sales tool for enquiries and meetings, in internal use; not yet a bought-in CRM system in daily work
Sales- and market-minded, very good presentation skills proven Sales on commission; training sessions and talks to groups; offer presentations at SALOONEA
Convincing by email and phone proven Daily cold calling by phone at DVAG; enquiries and sales meetings at SALOONEA
Very good German and English, spoken and written learning German native; English good, which I am building up before the start
Ideally experience with CAD/CAM, MES, PDM/PLM or ERP learning Not yet; I bring the technical foundation from my degree and project practice

Tasks and requirements paraphrased from the job ad “Sales Development Representative (m/w/d)” (CONTACT Software job portal, retrieved 1 Oct 2026).

Result

4 of 8 proven

1 transferable · 2 learning · 1 by start date

Earliest start

1 April 2027 · after graduation

Overview

From target account to qualified meeting

Six stages from the target account to the hand-off to sales, as I understand the role. Each stage shows what happens there, what I already bring and how I would approach it.

Stage 01 of 06

Understand the accounts

What happens here: Before a company is approached, it must be clear why this one and why now: growth, a new plant, job ads in engineering or production, a legacy system that is due for replacement.

What I bring

Before every first meeting, I researched the beauty studio that enquired, using AI and public sources, and kept the result in a short profile.
Evidence SALOONEA, one profile per prospect
We analysed the first enquiries from our form with AI. As a result, I replaced a question where most studios had only picked “full package” or “not sure yet”.
Evidence SALOONEA, enquiry form
I track which channel an enquiry comes from (UTM source tracking, only with consent).
Evidence saloonea.de

How I would approach it at CONTACTProposal

Target market, for example: mid-sized machinery and plant manufacturers in southern Germany. I would collect public signals at company level, such as job ads for PLM or MES roles, new plants or reports on digitalisation projects, and call first where the signal is freshest. Which segments come first I would agree with sales and marketing.

Stage 02 of 06

Relevant outreach

What happens here: The first call decides whether a head of engineering or production listens. One concrete question works better than a list of features.

What I bring

Cold calling and winning my own clients at Deutsche Vermögensberatung. Rejection was part of every day; I set up my own meetings.
Evidence DVAG, Nov 2021 – Jun 2023
Ran training sessions and gave talks to larger groups. Speaking in front of people is part of my everyday work.
Evidence DVAG

How I would approach it at CONTACTProposal · fictional person

“Good morning, Ms Example, this is Furkan Dag from CONTACT Software. I am calling unannounced, so I will keep it short. I am talking to heads of engineering and production in mechanical engineering at the moment, because many still keep their design and production data in separate systems. One question, then you decide whether it is relevant: how long does it take at your company for a design change to reach production?”
If the answer is long: “Would you have 20 minutes next week? A colleague from presales will show you how other machine builders solve this.”

I would agree the exact wording and the order of phone and email with the team. In Germany, the rules for promotional emails to businesses are stricter than for calls.

Stage 03 of 06

Qualify the need

What happens here: Not every contact is a case for CONTACT. Qualifying means understanding the situation, the problem, its consequences, the trigger and the decision-makers early.

What I bring

Needs analyses for private and business clients, from the first question to the recommendation.
Evidence DVAG
On the agency’s website I built an enquiry form with 14 questions about the studio, its goals and the desired scope. So before the first conversation it is already clear what a studio needs and which package fits.
Evidence SALOONEA, in production

How I would approach it at CONTACTProposal

My qualification questions

Which systems hold design and production data today?
Where does information get lost between engineering and production?
What does that cost: rework, delays, duplicate work?
Is there a trigger, such as a new plant, an ERP migration or an audit?
Who decides with them: engineering, production, IT, management?

Stage 04 of 06

Place the value

What happens here: The first conversation does not need every feature explained. What matters is understanding which problem the software solves and putting the value in the customer’s own words.

What I bring

Work-integrated bachelor’s in electrical engineering at IU Munich, 135 of 180 ECTS, current average 1.8. Selected modules: Fundamentals of Electronics (1.0), Mechatronic Systems (1.0), Op-Amp Circuits (1.3), Microcontrollers and Logic Circuits (1.3).
Evidence Transcript of Records, attached to my application
Since Oct 2023 at a building services engineering firm: project monitoring and site supervision support, with insight into the design of electrical and building automation systems.
Evidence San TGA Engineering GmbH, Munich
At SALOONEA, I explained to studio owners without jargon what our app Studio OS changes in their everyday work: appointments, customers and our tasks for them in one place.
Evidence SALOONEA, sales meetings

How I would approach it at CONTACTProposal

How I would get up to speed

For each core topic, PLM, MES and IoT, I write myself one page in my own words: which problem, for whom, typical questions and the point where the presales team takes over. I agree these pages with presales. If it is useful for the team, I would also run short introductory demos; deeper demos stay with the specialists.

Stage 05 of 06

Structured hand-off

What happens here: An SDR hands over qualified meetings with full context to account management and presales. Whatever gets lost here is missing in the sales conversation.

What I bring

At SALOONEA, the enquiry, the meeting and the call guide all land in our internal sales tool, the Command Center, which I built for this. So every sales conversation starts with all the information.
Evidence SALOONEA, Command Center in internal use
Closing on commission and my own team: at Deutsche Vermögensberatung I worked my way up from assistant advisor via Agenturleiter to Regionalgeschäftsstellenleiter (head of a regional office). Recruited and actively led 8 advisors, trained many more, ran training sessions.
Evidence DVAG, Nov 2021 – Jun 2023

How I would approach it at CONTACTProposal

My hand-off note to account management

Company and industry
Contact (role)
Current systems and processes
Problem in the customer’s words
Trigger and timing
Who else decides
Agreed next step

Stage 06 of 06

Improve the process

What happens here: A new team builds its processes first. That includes measuring, automating routine steps and feeding insights back to marketing and sales.

What I bring

I analysed our enquiry path: some studios sent the form but then did not book a meeting. I found the cause: on phones, the booking button sat outside the visible area. The fix is in progress.
Evidence SALOONEA, enquiry form
For my wife’s social media agency, I built the sales process digitally together with her: a website with an enquiry form, an internal sales tool for enquiries and meetings, and Studio OS, an app for the beauty studios the agency looks after. I decide what gets built and how the processes work. AI coding tools (Claude Code, Codex) implemented it to my specifications, so most of the code is written by the AI. I check every result before it goes into use.
Evidence Process diagram and overview below

Select a block: its description appears and the matching row in the overview is highlighted.

Instagram & ads own channel, paid ad channel Studio owners reach the website through our Instagram channel or a paid ad on Meta (Instagram, Facebook).
Website saloonea.de in productionU1 The website presents the offer. Which channel a visitor comes from is only measured with her consent.
Up-front questions 14 questions, fitting package in productionU1 14 questions about the studio, location, social media status and goals. One question about the desired scope suggests the right package.
Check & store check input, block spam in productionU1 The input is checked, spam is filtered out, and the enquiry is stored in a protected database.
Instant email message to the team in productionU1 Every new enquiry triggers an instant email to the team.
Booking via Calendly in productionU1 The studio books a meeting only after sending the form, so every enquiry is captured even without a meeting.
Command Center internal sales tool in internal useU2 The internal sales tool brings the enquiry, the meeting and a guide for the first conversation together in one place.
First meeting hosted by my wife human My wife invites as the owner. I developed the way these conversations are run with her and coached her in it. Everything before it comes from the processes: a pre-sorted enquiry, a meeting and a call guide in one place.

Fig. 1 · process diagram: how an enquiry runs at SALOONEA, from the first click to the first meeting

Overview: tools I built, with status

Overview: tools I built, with status
Item	Tool	Status	Evidence
Sales
U1	Enquiry form on saloonea.deThe agency’s website with an enquiry form: 14 questions about the studio, its goals and the desired scope. Then the studio books a meeting directly, and the team gets an instant email.	in production	saloonea.de · version 2 since 20 Sep 2026
Case study: problem, decision, my part, build, check Problem Without up-front questions, every first meeting starts from zero: what does the studio need, which scope fits, when should it start? Decision Instead of a plain contact form, 14 targeted questions; one of them suggests the right package. The studio books a meeting only after sending the form, so no enquiry gets lost. My part Designed the flow and the questions together with my wife; specifications, decisions and sign-off are mine. Most of the code was written by AI coding tools (Claude Code, Codex). Build Website, input checks and spam protection, storage in a protected database, instant email to the team, booking via Calendly. Which channel an enquiry comes from is only measured with consent. Check 192 automated website tests passing (test run of 27 Sep 2026). After analysing the first enquiries, I replaced a question that hardly distinguished between studios. Value The sales conversation starts with context: answers about the studio, its goals and the desired scope are there beforehand.
U2	Command CenterOur internal sales tool: every enquiry lands here with all its answers, together with the booked meeting and a guide for the first conversation.	in internal use	Login with two-factor protection · internal only, because it holds real client data
Case study: problem, decision, my part, build, check Problem Enquiry, meeting and call preparation belong in one place, otherwise context gets lost between the enquiry and the conversation. Decision A dedicated internal tool for the flow enquiry → first meeting → offer, with two-factor login. My part Defined the flow, stages and rules; sign-off. Code mostly by AI coding tools. Build Web application on the same database as the enquiry form. In use are the inbox, meetings and the call guide; further stages for the offer, closing and onboarding the client are built but not yet released. Check New stages go into use only after my sign-off; before that, a second AI usually reviews them independently. Value Every sales conversation starts with all the information.
U3	Strategy questionnairesAfter the first meeting, every studio gets a personal online questionnaire. The answers are the basis for the offer; it can be saved halfway, and we get notified.	in production	2 questionnaires in use (Sep 2026) · no public links because they contain studio names
Product for clients
U4	Studio OSAn app for the beauty studios the agency looks after. The owner has her studio’s day-to-day in one place: appointments, customers and enquiries, income and expenses, materials and documents. From the agency she gets her social media tasks there, for example which clips to record, and our messages. She types entries in her own words, and an AI files them.	pilot phase	in a pilot phase · can be shown in an interview · 1,678 automated tests passing (test run of 27 Sep 2026)
Case study: problem, decision, my part, build, check Problem The idea: requests from us, appointments, customers, receipts and social media tasks in one app instead of many. Decision One shared base for the web app and a later iPhone version. The AI is a connected service, not an own model. The app shows its suggestions for confirmation before saving; if the AI fails, fixed rules take over. My part Co-developed the product idea; specifications, decisions and sign-off. Code mostly by AI coding tools. Build Web app with an online database and access protection, connected to the agency’s Command Center. Running in a pilot phase. Check 1,678 automated tests passing (test run of 27 Sep 2026). Value What the sales conversation promises, the app delivers in the client’s everyday work.
U5	Instagram metricsEvery day, the app automatically fetches the numbers of the Instagram account, for example the reach, so the owner sees what her posts achieve.	tested	tested in the app
U6	WhatsApp integrationThe owner writes to her customers on WhatsApp directly from the app.	tested	tested in the app

How I build with AI

Clarify the requirements and write them down
Approve the design
Have it built: Claude Code for app and website, Codex for the server side
A second AI reviews it independently
Testing without real client data
My sign-off, then into use

67 specs65 implementation plans1,870 passing automated tests (as of 27 Sep 2026, from a test run and a document count)

How I would approach it at CONTACTProposal

What I would measure at CONTACT

Dials, conversations, qualified meetings and accepted hand-offs, plus what customers say in their own words, as feedback for marketing and campaigns. I automate recurring steps such as research and hand-off notes so that more time is left for conversations.

The person

What drives me

Three strengths, each with evidence from my track record, and what defines me outside work.

Eager to learn

I teach myself new things proactively.

Evidence

For my wife’s agency, I taught myself to build software with AI tools alongside a work-integrated degree: a website with an enquiry form, an internal sales tool and an app for the studios the agency looks after.
Goal-driven

What I start, I finish, precisely and fast.

Evidence

In 20 months from assistant advisor to Regionalgeschäftsstellenleiter (head of a regional office).
Resilient and a team player

I stay calm under pressure and like working in a team.

Evidence

Daily cold calling with rejection; studies, job and SALOONEA in parallel; led a team of 8 advisors.
Competitive sports

For 13 years, across several disciplines.

Evidence

Daily training and a strict diet. Discipline and routine are part of my everyday life.

Track record

My revision history

Version 2027 · Release: start at CONTACT Software

2021 · completed

Fachhochschulreife, technology track

FOS/BOS Technik München (entrance qualification for universities of applied sciences).
Nov 2021 – Jun 2023 · completed

Sales end to end

Deutsche Vermögensberatung, self-employed on commission: cold calling, building my own client base, closing, recruiting. Worked my way up to Regionalgeschäftsstellenleiter (head of a regional office), led 8 advisors, ran training sessions. Then I deliberately chose a technical degree.
Oct 2023 – present · in progress

Electrical engineering (work-integrated)

IU International University of Applied Sciences, Munich, current average 1.8. Industry partner San TGA Engineering: project monitoring and site supervision support, insight into electrical and building automation design.
Mar 2026 – present · in progress

SALOONEA, my wife’s agency

Part-time, I built up my wife’s social media agency together with her: a website with an enquiry form, an internal sales tool, an app for the studios it looks after, and the first sales meetings.
Dec 2026 · scheduled

Last exams and bachelor’s thesis

Thesis submitted, coursework complete.
Mar 2027 · scheduled

Official graduation

Until then I am employed by my work-integrated study employer.
1 April 2027 · goal

Release: start as Sales Development Representative

1 April 2027 at the earliest, after graduation.

Learning fields

What I am still learning

Three fields I am getting into, each with the plan behind it.

E1
I do not yet know PLM, MES or IoT from projects or from sales.
Before I start, learn the key terms and the typical questions of manufacturing companies, using CONTACT’s public material and events, so that I recognise needs correctly and hand them over cleanly to presales.
E2
I have not yet used a bought-in CRM system in daily work. I built our sales tool for SALOONEA myself.
Keep the CRM at CONTACT clean from day one. The logic behind it, stages, required fields and hand-offs, I know from building my own.
E3
Software sales to industrial companies is new to me, and so is English at negotiation level. Acquisition and qualification I know from self-employed sales.
Practise openers for industrial customers before I start and ask for feedback; train business English regularly. From day one: fixed calling blocks and a weekly review of my numbers.

Contact

Let’s talk

I am applying early on purpose, because my degree ends in March 2027. A short call will show quickly whether it fits.

Write an email LinkedIn View CV

Earliest start: 1 April 2027, after my official graduation in March 2027
Until then: Last exams and bachelor’s thesis in December 2026; until March 2027 I am employed by my work-integrated study employer.
Workplace: Munich, where I live; open to office, hybrid or home office
Languages: German and Turkish (native) · English (good)
Email: furkan_dag@web.de
LinkedIn: linkedin.com/in/furkan-dag-27b08643b
CV: View print version

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At a glance

Software for engineering and production

A team being built

Learning with a system

What I bring

What I bring

What I bring

My qualification questions

What I bring

How I would get up to speed

What I bring

My hand-off note to account management

What I bring

Overview: tools I built, with status

How I build with AI

What I would measure at CONTACT

Eager to learn

Goal-driven

Resilient and a team player

Competitive sports

Fachhochschulreife, technology track

Sales end to end

Electrical engineering (work-integrated)

SALOONEA, my wife’s agency

Last exams and bachelor’s thesis

Official graduation

Release: start as Sales Development Representative

Spot the need. Show the solution